"The most important persuasion tool you have in your entire arsenal is integrity." -- Zig Ziglar
We witness the consequences of living out of integrity almost daily in the lives of the leaders in corporations, countries and communities. I want to make an urgent call to individuals to choose to tell the truth, the whole truth, and nothing but the truth in their relationships both private and public.
So if you are to sell ethically you must be a person of truth, of integrity.
WHY INTEGRITY
"Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure." -- Joseph Sugarman
A law is a principle that acts in a uniform manner. Gravity is a law that acts uniformly. Even so
the law of the harvest acts uniformly. Simply stated, the law of the harvest asserts you reap what you sow, more than you sow, later than you sow. The law is inexorable.
Sooner or later if you try to sell, influence, or persuade out of integrity you will reap a harvest of unpleasant consequences.
THE CALL
Make a choice to sell, influence, and persuade with integrity. The root word of integrity is integer. An integer is a whole number. When you are in integrity you are whole, you are not divided. You don't tell the truth 87% of the time and lie the other 13% of the time. You tell the truth every time. You don't stretch the truth, spin the truth or exaggerate the truth.
This infuses your presentations with credibility and if the listener perceives you are not credible you have no power influence.
Tuesday, October 13, 2009
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