Four Core Traits of High Producers

Four Core Traits of High Producers

Ron Willingham said in his book, “Integrity Selling”, that after observing thousands of salespeople, in all kinds of cultures, businesses, and economic climates, he concluded that high producers have four core traits that enable them to sell and earn much more than others. The central traits that drive their behavior are:

1. Strong goal clarity
2. High achievement drive
3. Healthy emotional intelligence
4. Excellent social skills

Strong goal clarity

High producers have specific, written goals of exactly what they want to accomplish. These are goals that they deeply desire. Without a strong desire you will procrastinate. They firmly believe their goals are possible, that they can reach them and they feel they deserve to achieve.

High Achievement Desire

This desire is dormant because of a lack of well defined goals. We are goal seeking individuals. When your goals are as clear as a cloudless moon, and you believe you can reach them, and you feel worthy of achieving; you release super achiever energy that propels you forward.

Emotional Intelligence

This is the ability to understand your own emotions and those of others and how they influence your behavior. People with high emotional intelligence understand how to handle negative emotions and use them as stepping stones rather than stumbling blocks. This intelligence allows you to discipline yourself to do what you are suppose to do, when you are suppose to do it, even when you don’t feel like it.

Social Skills

This is the ability to communicate with others. This is not the gift of gab. It IS the art of asking questions, listening to understand, being concerning about the needs of the client, and building trust and rapport. They don’t care how much you know until they know how much you care.